My name is Estelle. I am a content and communications designer with a hands-on, research-driven approach to creative strategy. I’ve built a multidisciplinary practice that spans branding, digital illustration, photography, sewing, web design, and design systems (to name a few).

I’m a designer at Maple, where I handle end-to-end creative work across lifecycle marketing, product, web, and social. I collaborate with cross-functional teams to create cohesive B2B and B2C assets, and I manage our design systems in Figma and Frontify to keep the brand flexible, consistent, and easy to use.

I also streamline creative workflows, experiment with new design and AI tools, and help maintain a unified visual language across the product and marketing ecosystem.

Before Maple, I spent several years as an independent creative working with startups, cultural spaces, and production teams to build expressive visual identities and storytelling systems. Blending my artistic roots with UI/UX and tech influences, I focus on making thoughtful, modern, visually compelling work across mediums.